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Pandora Now Offers Audience Data To Musicians

Pandora just announced something called the Artist Marketing Platform, offering a variety of listener data to everyone whose music is played on the Internet radio service.

In the release announcing the AMP, Pandora says the platform will offer data about each song (including the total number of plays and the number of thumbs up), as well as the number of fans who have created a station for each artist, plus geographic and demographic breakdowns of their listeners.

Read the full story: TechCrunch

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