How to sell an album in 2014: five new rules

Hardly a day goes by when you don’t hear someone with a stake in the ups and downs of the music industry complaining that no one buys records anymore. But that hasn’t stopped the music industry from trying to win those lost customers back — or, at least, from trying to hang on to the dwindling customers it has left.
In 2014, a year which in August logged the single worst week for album sales since SoundScan began keeping track of those figures in 1991, the prevailing thinking seems to be that one needs a good stunt to sell a few records. Read the full story: Toronto Star

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