2021 Jim Beam® Virtual National Talent Search

Canadian Music Week (CMW) is pleased to produce the Jim Beam® Virtual National Talent Search tour which will take place virtually June 14-30, 2021. Each of the resulting regional webisodes will be streamed via Indies.ca where the Public get to vote on their favourite artists in each province to help determine our grand prize winner. Our 2020 Virtual program was viewed by millions of eyeballs, so be sure to save these dates to your calendars to be a part of 2021’s event!

CMW and the Jim Beam® Virtual National Talent Search tour will provide 18 of Canada’s best new bands with their own virtual stage, ownership of their own recordings, and starring roles in this musical event that has rewritten the way homegrown independent talent is discovered. Each webisode will focus on one (of six) Province and feature performances from three local artist finalists, as well as feedback commentary from three Canadian Industry Mentors.

Check out the images of some of Our 2020 Jim Beam® Virtual National Talent Search finalists. To see their interviews and performances, click here.


Artists enter the Jim Beam® Virtual National Talent Search to win their chance to perform at Canadian Music Week in front of thousands of industry insiders from Canada and around the world. Talent buyers, booking agents, festival programmers, music publishers, A&R reps, managers, music supervisors, and more are all at your fingertips, looking for the next big thing.

One grand prize winner selected from our 18 provincial (2021) finalists will win the opportunity to perform live on stage at the 2022 Canadian Independent Music Awards (aka INDIE AWARDS) in Toronto, along with other fabulous prizes!

Jim Beam® Virtual National Talent Search Participating Provinces:

  • British Columbia
  • Alberta
  • Manitoba
  • Ontario
  • Quebec
  • Nova Scotia

Thanks to our supporting partners:


Previous National champions have included:

CZN (2020), Christee Palace (2019), Alfie (2018), The Nursery (2017)